Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? a study of smart retailing technology in Malaysia

Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? a study of smart retailing technology in Malaysia

Purpose : In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the internet world. This study aims to propose a model for investiga...

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Bibliographic Details
Main Authors: Ng, Siew Imm, Ho, Jo Ann, Lim, Xin Jean, Chong, Kee Lin, Latiff, Khairunnisak
Format: Article
Published: Emerald Publishing Limited 2021
Online Access:http://psasir.upm.edu.my/id/eprint/94197/

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