Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: a pilot test

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Measuring customer satisfaction on the cleanliness of food premises using fuzzy conjoint analysis: a pilot test

Determining the level of customer satisfaction in cleanliness regarding a product or service is a significant aspect of businesses. However, the availability of feedback tools for consumers to evaluate the cleanliness of a restaurant is a crucial issue as several aspects of cleanliness need to be ev...

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Bibliographic Details
Main Authors:	Lim, Sook Yee, Harun, Ummilia Balqis, Gobil, Abdul Rahman, Mustafa, Noor Afiqah, Zahid, Nur Azwanis, Nordin, Syafinaz Amin, Md. Ariffin, Umi Kalsom, Tengku Jamaluddin,, Tengku Zetty Maztura, Mohamed, Nurul Azmawati, Mohd Zulkefli, Nor Afiah, Shohaimi, Shamarina
Format:	Article
Published:	Public Library of Science 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/94108/

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