Key activities of menu management and analysis performed by SME restaurants in Malaysia
Menu management and analysis is commonly performed by food and beverage establishments to develop, monitor, and modify menu items. However, previous studies seldom associate and study menu management functions concurrently. These functions include but are not limited to menu planning, menu design, m...
| Main Authors: | , , , , |
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| Format: | Article |
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Human Resource Management Academic Research Society
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/93973/ |
| _version_ | 1848861887260786688 |
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| author | Lai, Jack Hao Bin Zainal Abidin, Muhammad Rezza Hasni, Muhamad Zulfikri Ab Karim, Muhammad Shahrim Che Ishak, Farah Adibah |
| author_facet | Lai, Jack Hao Bin Zainal Abidin, Muhammad Rezza Hasni, Muhamad Zulfikri Ab Karim, Muhammad Shahrim Che Ishak, Farah Adibah |
| author_sort | Lai, Jack Hao Bin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Menu management and analysis is commonly performed by food and beverage establishments to develop, monitor, and modify menu items. However, previous studies seldom associate and study menu management functions concurrently. These functions include but are not limited to menu planning, menu design, menu pricing, menu operation and menu analysis. This exploratory study explored the measures taken by SME restaurant decision-makers in managing their menus. Participants put forward that the measures taken to manage their menus within their establishments are limited by their capabilities and conditions. Participants identified key activities of menu management and analysis as menu development and modification, menu positioning, menu operational efficiency as well as menu pricing and cost control. At the same time, findings showed that key considerations should be given to employees, customers, restaurant resources and the business environment when making decisions pertaining to menu management and analysis. Practitioners in Kuala Lumpur commonly operate their restaurants without specific menu management method, but manages their respective menus depending on the business environment, resources, and capabilities. Furthermore, practitioners seek operational examples and take pricing references from other successful competitors. This study presents that a balance of both quantitative analytics and qualitative reasoning are key to achieving menu profitability. |
| first_indexed | 2025-11-15T13:08:16Z |
| format | Article |
| id | upm-93973 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-15T13:08:16Z |
| publishDate | 2021 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-939732023-04-06T03:23:27Z http://psasir.upm.edu.my/id/eprint/93973/ Key activities of menu management and analysis performed by SME restaurants in Malaysia Lai, Jack Hao Bin Zainal Abidin, Muhammad Rezza Hasni, Muhamad Zulfikri Ab Karim, Muhammad Shahrim Che Ishak, Farah Adibah Menu management and analysis is commonly performed by food and beverage establishments to develop, monitor, and modify menu items. However, previous studies seldom associate and study menu management functions concurrently. These functions include but are not limited to menu planning, menu design, menu pricing, menu operation and menu analysis. This exploratory study explored the measures taken by SME restaurant decision-makers in managing their menus. Participants put forward that the measures taken to manage their menus within their establishments are limited by their capabilities and conditions. Participants identified key activities of menu management and analysis as menu development and modification, menu positioning, menu operational efficiency as well as menu pricing and cost control. At the same time, findings showed that key considerations should be given to employees, customers, restaurant resources and the business environment when making decisions pertaining to menu management and analysis. Practitioners in Kuala Lumpur commonly operate their restaurants without specific menu management method, but manages their respective menus depending on the business environment, resources, and capabilities. Furthermore, practitioners seek operational examples and take pricing references from other successful competitors. This study presents that a balance of both quantitative analytics and qualitative reasoning are key to achieving menu profitability. Human Resource Management Academic Research Society 2021-04-19 Article PeerReviewed Lai, Jack Hao Bin and Zainal Abidin, Muhammad Rezza and Hasni, Muhamad Zulfikri and Ab Karim, Muhammad Shahrim and Che Ishak, Farah Adibah (2021) Key activities of menu management and analysis performed by SME restaurants in Malaysia. International Journal of Academic Research in Business and Social Sciences, 11 (4). 339 - 361. ISSN 2222-6990 https://hrmars.com/papers/detail/MAJESS/9184/Key-Activities-of-Menu-Management-and-Analysis-Performed-by-SME-Restaurants-in-Malaysia 10.6007/IJARBSS/v11-i4/9184 |
| spellingShingle | Lai, Jack Hao Bin Zainal Abidin, Muhammad Rezza Hasni, Muhamad Zulfikri Ab Karim, Muhammad Shahrim Che Ishak, Farah Adibah Key activities of menu management and analysis performed by SME restaurants in Malaysia |
| title | Key activities of menu management and analysis performed by SME restaurants in Malaysia |
| title_full | Key activities of menu management and analysis performed by SME restaurants in Malaysia |
| title_fullStr | Key activities of menu management and analysis performed by SME restaurants in Malaysia |
| title_full_unstemmed | Key activities of menu management and analysis performed by SME restaurants in Malaysia |
| title_short | Key activities of menu management and analysis performed by SME restaurants in Malaysia |
| title_sort | key activities of menu management and analysis performed by sme restaurants in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/93973/ http://psasir.upm.edu.my/id/eprint/93973/ http://psasir.upm.edu.my/id/eprint/93973/ |