Unravelling determinants of webrooming behaviour- a qualitative inquiry

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Unravelling determinants of webrooming behaviour- a qualitative inquiry

Webrooming, a practice whereby consumers research for products online prior to making their final purchase offline, represents a prevalent form of shopping behavior in the current retailing landscape. This study aims to explore the determinants for and against the adoption of webrooming behavior amo...

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Bibliographic Details
Main Authors:	Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Ng, Siew Imm, Ho, Jo Ann
Format:	Article
Published:	UNIMAS 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/93488/

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