Transcreation strategies of male-related traits from English online fragrance labels into Chinese: from a cultural perspective

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Transcreation strategies of male-related traits from English online fragrance labels into Chinese: from a cultural perspective

In recent years, transcreation has been a buzzword in the translation industry and academia. It is defined as a combination of translation and new content creation, with translation used in its traditional sense. Although transcreation strategies have been explored, few studies have addressed whethe...

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Bibliographic Details
Main Authors:	Li, Zhu, Ang, Lay Hoon, Md Rashid, Sabariah, Mansor, Nor Shahila
Format:	Article
Published:	Human Resource Management Academic Research Society 2021
Online Access:	http://psasir.upm.edu.my/id/eprint/93413/

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