Non-Price Determinants of Intention to Purchase Counterfeited Goods: A Malaysian Perspective

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Non-Price Determinants of Intention to Purchase Counterfeited Goods: A Malaysian Perspective

Counterfeiting industry especially in optical media products is a serious problem in Malaysia. It was reported that Malaysia lost about RM300 million a year due to this illegal activities (BSA, 2000). In Malaysia, counterfeited goods are pirated software and VCD, branded luxury clothes, watches,...

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Bibliographic Details
Main Author:	Shaari, Hasnizam
Format:	Thesis
Language:	English English
Published:	2003
Subjects:	Microeconomics Nonprofit organizations - Management
Online Access:	http://psasir.upm.edu.my/id/eprint/9271/ http://psasir.upm.edu.my/id/eprint/9271/1/GSM_2003_4.pdf

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