QR Code

The Effects of Advertisement and Brand Beliefs Towards Brand Attitude: The Case of the Mobile Phone Industry

Today, telecommunication plays an important role in our daily activity. Mobile phone as one component in the telecommunication industry also plays its role to connect people in this global edge. Thus, it is not surprising when many telecommunication providers advertise their services using telev...

Full description

Bibliographic Details
Main Author:	Alwie, Aryaty
Format:	Thesis
Language:	English English
Published:	2001
Subjects:	Cell phones Brand choice Consumers' preferences
Online Access:	http://psasir.upm.edu.my/id/eprint/9267/ http://psasir.upm.edu.my/id/eprint/9267/1/GSM_2001_2_.pdf

Similar Items

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
by: Wong, Chee Hoo
Published: (2012)

Consumption values, attitudes towards technology and moderating effects of cultural perspective on mobile phone replacement behaviour among Y generation
by: Yong, Hiew Wei
Published: (2017)

Impact of branding on consumer buying behavior towards Samsung Smart Phone / Mohd Sharizami Mohd Rohari
by: Mohd Rohari, Mohd Sharizami
Published: (2018)

A study on factors influencing brand loyalty among consumers in Malaysian consmetic industry / Murni Izzati Kamarudzaman
by: Kamarudzaman, Murni Izzati
Published: (2015)

An Investigation into How Consumer Perceive Domestic Brands and Global Brands: Thai Footwear (Trainer) Industry
by: Masayavanij, Puchong
Published: (2007)

Role of brand personality and consumer brand identification on hypermarket brand evaluation and loyalty development among Malaysian customers
by: Nikhashemi, Seyed Rajab
Published: (2015)

Brand awareness, brand preference, and brand loyalty of sport apparel amongst select ethnic groups / Karen E. Danylchuk and David C. Sit
by: Danylchuk, Karen E., et al.
Published: (2005)

Factors affecting China smartphone brand preference among millennials / Nur Izyan Alyani Abg Ali
by: Abg Ali, Nur Izyan Alyani
Published: (2019)

Brand image perception and its influence on purchase decision: Celcom (M) Bhd / Sabariah Sidek
by: Sidek, Sabariah
Published: (2009)

Consumer Perception of Global vs. Local Brands: The Indian Car Industry
by: Mathan Sankar, Shyamala
Published: (2006)

Evaluation on customer adoption process and brand positioning for Scientige Sdn Bhd in 2007 / Norhaidah Ahmad
by: Ahmad, Norhaidah
Published: (2007)

Factors influencing consumer behavior towards luxury brands: a study among International Business Students of UiTM Malacca City Campus / Nurfazliana Idris
by: Idris, Nurfazliana
Published: (2018)

The effects of brand experience, trust and satisfaction on building brand loyalty - an emphasis study of cosmetic brands in Klang Valley / Nur Syafiqah Aqilah Mohamad Hasim and Saidatul Karimah Zakaria
by: Mohamad Hasim, Nur Syafiqah Aqilah, et al.
Published: (2016)

Study on purchase intention of young generation towards private brand products / Nur Maizatul Syuhada Hashim
by: Hashim, Nur Maizatul Syuhada
Published: (2015)

The relationship of brand image and service quality on student loyalty: a case of MY-K, KKTM Sri Gading / Nurul Syafika Mohd Nasir
by: Mohd Nasir, Nurul Syafika
Published: (2018)

Relationships between sex appeal, attitude towards advertisement, brand and purchase intention on luxury fashion
by: Zahari, Nurfareena
Published: (2019)

Factors that influence brand loyalty towards brand of smartphone among Generation Y / Syazwani Mohd Salim
by: Mohd Salim, Syazwani
Published: (2019)

Brand equity and purchase intention of male branded cosmetic products / Nurul Filza Irdina Johari
by: Johari, Nurul Filza Irdina
Published: (2018)

Factors affecting consumer purchase intention: a survey of young adults on international cosmetic brands in Kuala Lumpur, Malaysia / Nur Liyana Bakarudin
by: Bakarudin, Nur Liyana
Published: (2015)

Fun and useful apps: female identity construction and social connectedness using the mobile phone
by: Rickard, S., et al.
Published: (2012)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
by: Wong, Philip Pong Weng
Published: (2014)

The influence of brand image on Chinese consumers’ decision-making process in the smartphone market
by: Zhang, Danye
Published: (2019)

A song and dance: branded entertainment and mobile promotion
by: Grainge, Paul
Published: (2012)

The factors influencing consumer buying behaviour on branded goods / Suhailah Musrul
by: Musrul, Suhailah
Published: (2015)

Influence of Brand on Customer Behaviour in Mobile Phone Choice: Comparison between China and The UK
by: Yang, Mingyi
Published: (2014)

Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis
by: Dippon, Christian M.
Published: (2011)

What is Core to A Brand? An Examination of The Brand Elements and Their Subsequent Impact on the Consumer
by: Mahajan, Nikhil
Published: (2006)

Local brand mobile shopping application prototype (LBMSAP) / Nur A'zimah Hanim Mhd Nasir
by: Nur A'zimah Hanim, Mhd Nasir
Published: (2016)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
by: Sahril, Saidatul Nur Athirah
Published: (2020)

Relationship between cognitive performance, academic performance, and sleep quality with bedtime mobile phone use among undergraduate students in a public university in Malaysia
by: Ragupathi, Darnisha Devi
Published: (2020)

Branding and its Competitive Advantage in the Consumer Electronics Industry
by: Singhania, Pritha
Published: (2006)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari
by: Johari, Nurul Afifah Aniqah
Published: (2020)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad
by: Mohamad Fuad, Norfarhana
Published: (2015)

Religion as brand image in local beauty brand advertising / Mohd Fauzi Harun…[et.al]
by: Harun, Mohd Fauzi, et al.
Published: (2019)

A study of brand image towards purchase intention in the Malaysia hotel industry : Purest Hotel Sungai Petani / Muhamad Najib Fahmi Md Noor
by: Md Noor, Muhamad Najib Fahmi
Published: (2020)

Exploring young consumers’ purchase intention towards foreign brand / Etty Harniza Harun...[et al.]
by: Harun, Etty Harniza, et al.
Published: (2011)

Ethical issues in using camera phone / Fara Ai'ni Jamal
by: Jamal, Fara Ai'ni
Published: (2004)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

Influence of brand on Chinese consumers’ behaviours in Automobile choice: An investigation on Chinese customers’ buying attitudes towards domestic and foreign car brands
by: Wang, Luqi
Published: (2015)

The impact of source credibility on Saudi consumer’s attitude toward print advertisement: the moderating role of brand familiarity / Methaq Ahmed Abdulmajid
by: Abdulmajid, Methaq Ahmed
Published: (2011)