Marketing Strategy of Lembaga Tabung Haji A Case Study

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Marketing Strategy of Lembaga Tabung Haji A Case Study

The approach in marketing of services has been changing nowadays. In concept, services are marketed in the same way as tangible goods. In practice however, the characteristics that differentiate services from goods lead to different marketing program. The strategies and tactics used in the market...

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Bibliographic Details
Main Author:	A. Rahman, Mahfar
Format:	Project Paper Report
Language:	English English
Published:	1998
Subjects:	Lembaga Tabung Haji. - Case studies. Service industries - Marketing - Case studies - Malaysia.
Online Access:	http://psasir.upm.edu.my/id/eprint/9254/ http://psasir.upm.edu.my/id/eprint/9254/1/GSM_1998_10.pdf

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