Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia

Influence of negative electronic word-of-mouth on consumer's intention to switch mobile service provider in Malaysia

Consumer decisions are increasingly influenced by word-of-mouth of friends, family and other consumers. With the advent of Web 2.0, much of the word-of-mouth is online and 65% consumers learn about products or services of interest online and a whopping 50% use social media to air their grouses or co...

Full description

Bibliographic Details
Main Author: Nadarajan, Geetha
Format: Thesis
Language:English
Published: 2018
Subjects:
Word-of-mouth advertising - Malaysia
Consumers' preferences - Malaysia
Online Access:http://psasir.upm.edu.my/id/eprint/92361/
http://psasir.upm.edu.my/id/eprint/92361/1/GSM%202019%2033%20IR.pdf

Similar Items

Similar Items