Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users

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Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users

Bibliographic Details
Main Author:	Alharbi, Musab Kamal M
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Word-of-mouth advertising Consumers' preferences
Online Access:	http://psasir.upm.edu.my/id/eprint/92360/ http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf

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