Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://psasir.upm.edu.my/id/eprint/92360/ http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf |
| _version_ | 1848861612387074048 |
|---|---|
| author | Alharbi, Musab Kamal M |
| author_facet | Alharbi, Musab Kamal M |
| author_sort | Alharbi, Musab Kamal M |
| building | UPM Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-15T13:03:54Z |
| format | Thesis |
| id | upm-92360 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T13:03:54Z |
| publishDate | 2020 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-923602022-05-11T07:16:23Z http://psasir.upm.edu.my/id/eprint/92360/ Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users Alharbi, Musab Kamal M 2020-01 Thesis NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf Alharbi, Musab Kamal M (2020) Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users. Doctoral thesis, Universiti Putra Malaysia. Word-of-mouth advertising Consumers' preferences |
| spellingShingle | Word-of-mouth advertising Consumers' preferences Alharbi, Musab Kamal M Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users |
| title | Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users |
| title_full | Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users |
| title_fullStr | Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users |
| title_full_unstemmed | Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users |
| title_short | Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users |
| title_sort | impact of electronic word of mouth (ewom) on purchase intention among saudi arabia online users |
| topic | Word-of-mouth advertising Consumers' preferences |
| url | http://psasir.upm.edu.my/id/eprint/92360/ http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf |