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Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users
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Impact of electronic word of mouth (eWOM) on purchase intention among Saudi Arabia online users

Bibliographic Details
Main Author: Alharbi, Musab Kamal M
Format: Thesis
Language:English
Published: 2020
Subjects:
Word-of-mouth advertising
Consumers' preferences
Online Access:http://psasir.upm.edu.my/id/eprint/92360/
http://psasir.upm.edu.my/id/eprint/92360/1/GSM%202020%2015.pdf
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