Interrelationships between costing, packaging, branding and business support of Malaysian SME product value

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Interrelationships between costing, packaging, branding and business support of Malaysian SME product value

The purpose of this study is to examine the interrelationship of costing towards the packaging, branding and business support on SME's product value in supplying to consumers and distribution channel in Malaysia. Knowingly, SMEs is one of the major sources in contributing to the economic growth...

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Bibliographic Details
Main Author:	Faizal, Diana Rose
Format:	Thesis
Language:	English
Published:	2017
Subjects:	Small business - Developing countries
Online Access:	http://psasir.upm.edu.my/id/eprint/91870/ http://psasir.upm.edu.my/id/eprint/91870/1/FEP%202017%202%20IR.pdf

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