Visitors’ profile at Genting Premium Outlet Genting Highlands
Genting Premium Outlet (GPO) is the first hilltop premium outlet in South East Asia. As a newly launched in June 2017, the management should do deeper research on their visitors‟ as it can maximize the revenue of GPO. This study was conducted to identify the profile of the visitors at GPO. The relat...
| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/91362/ http://psasir.upm.edu.my/id/eprint/91362/1/FH%202018%2084%20IR.pdf |
| _version_ | 1848861327920988160 |
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| author | Md Haruji, Nur Faiqah |
| author_facet | Md Haruji, Nur Faiqah |
| author_sort | Md Haruji, Nur Faiqah |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Genting Premium Outlet (GPO) is the first hilltop premium outlet in South East Asia. As a newly launched in June 2017, the management should do deeper research on their visitors‟ as it can maximize the revenue of GPO. This study was conducted to identify the profile of the visitors at GPO. The related information of visitors profile such as social demographic, trip characteristics, travel behavior and purchase behavior were collected from 180 respondents including local and foreign visitors by using simple random sampling technique. The data gathered were analyzed using descriptive analysis for the social demographic and trip characteristics of visitors. T-test and Mann Whitney U Test was used to examine differences between foreign and local visitors‟ purchasing behavior. The results show that the highest number of average monthly income was RM 2,000-RM 10,000 and it is considered that they have purchasing power and can afford to purchase branded products offered at GPO. Significant difference was observed between local and foreign visitors‟ in term of travel behavior. Other than that, significant difference between local and foreign visitors‟ in term of purchasing behavior was observed. The findings of this study provide an understanding for local and foreign visitors‟ profiles and the information is essential for the management and marketers to promote GPO and produce effective planning for the future. |
| first_indexed | 2025-11-15T12:59:22Z |
| format | Project Paper Report |
| id | upm-91362 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:59:22Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-913622021-11-12T02:32:35Z http://psasir.upm.edu.my/id/eprint/91362/ Visitors’ profile at Genting Premium Outlet Genting Highlands Md Haruji, Nur Faiqah Genting Premium Outlet (GPO) is the first hilltop premium outlet in South East Asia. As a newly launched in June 2017, the management should do deeper research on their visitors‟ as it can maximize the revenue of GPO. This study was conducted to identify the profile of the visitors at GPO. The related information of visitors profile such as social demographic, trip characteristics, travel behavior and purchase behavior were collected from 180 respondents including local and foreign visitors by using simple random sampling technique. The data gathered were analyzed using descriptive analysis for the social demographic and trip characteristics of visitors. T-test and Mann Whitney U Test was used to examine differences between foreign and local visitors‟ purchasing behavior. The results show that the highest number of average monthly income was RM 2,000-RM 10,000 and it is considered that they have purchasing power and can afford to purchase branded products offered at GPO. Significant difference was observed between local and foreign visitors‟ in term of travel behavior. Other than that, significant difference between local and foreign visitors‟ in term of purchasing behavior was observed. The findings of this study provide an understanding for local and foreign visitors‟ profiles and the information is essential for the management and marketers to promote GPO and produce effective planning for the future. 2018 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/91362/1/FH%202018%2084%20IR.pdf Md Haruji, Nur Faiqah (2018) Visitors’ profile at Genting Premium Outlet Genting Highlands. [Project Paper Report] |
| spellingShingle | Md Haruji, Nur Faiqah Visitors’ profile at Genting Premium Outlet Genting Highlands |
| title | Visitors’ profile at Genting Premium Outlet Genting Highlands |
| title_full | Visitors’ profile at Genting Premium Outlet Genting Highlands |
| title_fullStr | Visitors’ profile at Genting Premium Outlet Genting Highlands |
| title_full_unstemmed | Visitors’ profile at Genting Premium Outlet Genting Highlands |
| title_short | Visitors’ profile at Genting Premium Outlet Genting Highlands |
| title_sort | visitors’ profile at genting premium outlet genting highlands |
| url | http://psasir.upm.edu.my/id/eprint/91362/ http://psasir.upm.edu.my/id/eprint/91362/1/FH%202018%2084%20IR.pdf |