Memorable tourism experience of hikers at Gunung Baling, Kedah
In the highly competitive tourism marketplace, the importance of achieving success is by providing visitors with Memorable Tourism Experiences (MTE). Gunung Baling became one of the attractions to hike after becoming viral in social media in 2015. Several hikers re-hiked Gunung Baling more than o...
| Main Author: | |
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| Format: | Project Paper Report |
| Language: | English |
| Published: |
2018
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| Online Access: | http://psasir.upm.edu.my/id/eprint/91254/ http://psasir.upm.edu.my/id/eprint/91254/1/FH%202018%20108%20IR.pdf |
| _version_ | 1848861297437835264 |
|---|---|
| author | Ayob, Norfarah Diana |
| author_facet | Ayob, Norfarah Diana |
| author_sort | Ayob, Norfarah Diana |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In the highly competitive tourism marketplace, the importance of achieving
success is by providing visitors with Memorable Tourism Experiences (MTE).
Gunung Baling became one of the attractions to hike after becoming viral in
social media in 2015. Several hikers re-hiked Gunung Baling more than once.
Thus, this study is to examine the eight dimensions of MTE scale items and
factors influencing hikers’ MTE during hiking at Gunung Baling. A total of 162
hikers who had completed hiking at Gunung Baling were purposively sampled
for the study. The data was analyzed using descriptive and multiple regression
analysis. Hedonism has shown the highest mean value among all MTE scale
items. Hikers’ accompaniment, sources of information (WOM),
recommendation to other hikers, and hikers’ re-hike interest are significant
factors that influence hikers’ MTE at Gunung Baling, Kedah. The management
of Gunung Baling should continuously provide a variety of activities to ensure
greater memorable experiences among the hikers. |
| first_indexed | 2025-11-15T12:58:53Z |
| format | Project Paper Report |
| id | upm-91254 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:58:53Z |
| publishDate | 2018 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-912542021-11-09T01:14:11Z http://psasir.upm.edu.my/id/eprint/91254/ Memorable tourism experience of hikers at Gunung Baling, Kedah Ayob, Norfarah Diana In the highly competitive tourism marketplace, the importance of achieving success is by providing visitors with Memorable Tourism Experiences (MTE). Gunung Baling became one of the attractions to hike after becoming viral in social media in 2015. Several hikers re-hiked Gunung Baling more than once. Thus, this study is to examine the eight dimensions of MTE scale items and factors influencing hikers’ MTE during hiking at Gunung Baling. A total of 162 hikers who had completed hiking at Gunung Baling were purposively sampled for the study. The data was analyzed using descriptive and multiple regression analysis. Hedonism has shown the highest mean value among all MTE scale items. Hikers’ accompaniment, sources of information (WOM), recommendation to other hikers, and hikers’ re-hike interest are significant factors that influence hikers’ MTE at Gunung Baling, Kedah. The management of Gunung Baling should continuously provide a variety of activities to ensure greater memorable experiences among the hikers. 2018 Project Paper Report NonPeerReviewed text en http://psasir.upm.edu.my/id/eprint/91254/1/FH%202018%20108%20IR.pdf Ayob, Norfarah Diana (2018) Memorable tourism experience of hikers at Gunung Baling, Kedah. [Project Paper Report] |
| spellingShingle | Ayob, Norfarah Diana Memorable tourism experience of hikers at Gunung Baling, Kedah |
| title | Memorable tourism experience of hikers at Gunung Baling, Kedah |
| title_full | Memorable tourism experience of hikers at Gunung Baling, Kedah |
| title_fullStr | Memorable tourism experience of hikers at Gunung Baling, Kedah |
| title_full_unstemmed | Memorable tourism experience of hikers at Gunung Baling, Kedah |
| title_short | Memorable tourism experience of hikers at Gunung Baling, Kedah |
| title_sort | memorable tourism experience of hikers at gunung baling, kedah |
| url | http://psasir.upm.edu.my/id/eprint/91254/ http://psasir.upm.edu.my/id/eprint/91254/1/FH%202018%20108%20IR.pdf |