Influence of customer orientation and internal marketing on job satisfaction among employees in banking industry in Lagos, Nigeria

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Influence of customer orientation and internal marketing on job satisfaction among employees in banking industry in Lagos, Nigeria

The competitive nature and environment that banking industry operates has been the cardinal factor which has compelled them to focus their strength towards breeding customer-oriented employees through the engagement of internal marketing practice that will metamorphose to the employees’ job satis...

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Bibliographic Details
Main Author:	Obodoechi, Acho Kenneth
Format:	Thesis
Language:	English
Published:	2020
Subjects:	Consumer satisfaction - Case studies Consumer behavior Job satisfaction
Online Access:	http://psasir.upm.edu.my/id/eprint/90646/ http://psasir.upm.edu.my/id/eprint/90646/1/FPP%202020%2017%20IR.pdf

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