Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia

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Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia

This study addresses the consumer boycott phenomena in Malaysia. It examines the influences of Consumer Animosity, Conspicuous Consumption, and Solidarity on the decision to boycott; and to discover how Consumer Power moderates the decision to boycott. Using Social Cognitive Theory as the un...

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Bibliographic Details
Main Author:	Mohamed Ghazali, Raimi Nur Hakimi
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Consumers - Attitudes Boycotts - Malaysia
Online Access:	http://psasir.upm.edu.my/id/eprint/90457/ http://psasir.upm.edu.my/id/eprint/90457/1/FEP%202019%2052%20UPM%20IR.pdf

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