Factors effecting the success of Bumiputre franchisees in business

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Factors effecting the success of Bumiputre franchisees in business

This study explored factors that contribute to the success of Bumiputra franchisees and factors that make other Bumiputra franchisees less successful in similar industry. Using a mail survey, data were collected from sixty Bumiputra franchisees from the list provided by Ministry of Entrepreneur D...

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Bibliographic Details
Main Author:	Baputey, Sulaiman
Format:	Project Paper Report
Language:	English English
Published:	1998
Subjects:	Franchises (Retail trade) Businessmen, Malay - Attitudes
Online Access:	http://psasir.upm.edu.my/id/eprint/9023/ http://psasir.upm.edu.my/id/eprint/9023/1/FPP_1998_38%20IR.pdf

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