Genre, language and legitimation in complementary and alternative medicine promotional brochures

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Genre, language and legitimation in complementary and alternative medicine promotional brochures

As indicated by the label “complementary” and “alternative” accorded it, complementary and alternative medicine (CAM) as a field in the healing arts occupies the less desirable position of “the Other”, a position at the periphery of legitimate mainstream medicine also...

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Bibliographic Details
Main Author:	Goh, Ching Fen
Format:	Thesis
Language:	English
Published:	2018
Subjects:	Medical literature - Discourse analysis - Case studies Brochures Critical discourse analysis
Online Access:	http://psasir.upm.edu.my/id/eprint/89928/ http://psasir.upm.edu.my/id/eprint/89928/1/FBMK%202020%209%20-%20IR.pdf

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