Consumers buying decision on frozen traditional cakes in Kedah

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Consumers buying decision on frozen traditional cakes in Kedah

Traditional Frozen Cakes products are the new innovation for making the cakes available in frozen state. The innovation on the products has bring convenience to the consumer’s consumptions. Therefore, the consumer preference has change due to the development of the cakes. This study investigated con...

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Bibliographic Details
Main Author:	Wan Anuar, Wan Nuranisa Syafika
Format:	Project Paper Report
Language:	English
Published:	2018
Online Access:	http://psasir.upm.edu.my/id/eprint/89811/ http://psasir.upm.edu.my/id/eprint/89811/1/FP%202018%2058%20IR.pdf

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