Factors influencing consumers’ purchasing behaviour towards e-grocery shopping

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Factors influencing consumers’ purchasing behaviour towards e-grocery shopping

E-grocery shopping is consumers buying groceries on retailer’s website. It exists in Malaysia since the year 1998. However, e-grocery shopping become a trend recently with the growth of internet usage. One of the categories that most likely purchase by the consumer in 2017 is including groceries pro...

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Bibliographic Details
Main Author:	Lee, Kah Lai
Format:	Project Paper Report
Language:	English
Published:	2018
Online Access:	http://psasir.upm.edu.my/id/eprint/89810/ http://psasir.upm.edu.my/id/eprint/89810/1/FP%202018%2055%20IR.pdf

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