Consumers’ purchasing behavior towards food trucks’ products

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Consumers’ purchasing behavior towards food trucks’ products

Food truck in Malaysia has been brought in the early of 2000 and it is become phenomenal in year 2008 (Eksan et al., 2017). Risvik (2011), purchase decision regarding to the food products are very critical due to the food is becoming as part of human body once we consumed, so the decision of food pr...

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Bibliographic Details
Main Author:	Burhanuddin, Nur Aina
Format:	Project Paper Report
Language:	English
Published:	2018
Online Access:	http://psasir.upm.edu.my/id/eprint/89783/ http://psasir.upm.edu.my/id/eprint/89783/1/FP%202018%2049%20IR.pdf

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