Consumer purchase intention towards store brands in Penang

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Consumer purchase intention towards store brands in Penang

Emerging store brands in the market is one of opportunities given to the marketers in marketing their products. Store brands provide more choices and alternative to consumers at a cheaper price compared to national brands. However, store brands in Malaysia are still experiencing a low market share....

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Bibliographic Details
Main Author:	Foong, Yinn Mean
Format:	Project Paper Report
Language:	English
Published:	2018
Online Access:	http://psasir.upm.edu.my/id/eprint/89761/ http://psasir.upm.edu.my/id/eprint/89761/1/FP%202018%2046%20IR.pdf

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