Factor influencing consumers’ willingness to pay for branded desserts

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Factor influencing consumers’ willingness to pay for branded desserts

Branded dessert nowadays has high demand from consumer especially in Klang Valley area, however this will lead to impact for the local and traditional dessert producer. By using the marketing mix strategy this will helping the local producer to compete with the branded dessert branch. The 7P’s (prod...

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Bibliographic Details
Main Author:	Mohd Jamil, Siti Nur Atifah
Format:	Project Paper Report
Language:	English
Published:	2018
Online Access:	http://psasir.upm.edu.my/id/eprint/89749/ http://psasir.upm.edu.my/id/eprint/89749/1/FP%202018%2035%20IR.pdf

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