Identifying the mediating role of corporate reputation in the relationship between selected RepTrak facets and customer loyalty of Malaysia Airlines Berhad

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Identifying the mediating role of corporate reputation in the relationship between selected RepTrak facets and customer loyalty of Malaysia Airlines Berhad

Corporate reputation is a part of the intangible asset management that can help create a competitive advantage in firms. Hence, it is crucial for firms to create a favourable reputation and build a good perception among stakeholders. However, crises are inevitable and can cause a firm’s reputation...

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Bibliographic Details
Main Authors:	Chan, Tak Jie, Su, Lin Tay, Huam, Hon Tat, Adzharuddin, Nor Azura
Format:	Article
Language:	English
Published:	Taylor's University 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/89265/ http://psasir.upm.edu.my/id/eprint/89265/1/REP.pdf

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