I see, and I hunt: the link between gastronomy online reviews, involvement and behavioural intention towards ethnic food

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I see, and I hunt: the link between gastronomy online reviews, involvement and behavioural intention towards ethnic food

Purpose: Despite the growth of social networking websites as hybrid promotional tools, the empirical research that is currently available in explaining the consequences of gastronomy online reviews on ethnic food behavioural intention is limited. The purpose of this paper is to adopt a novel approac...

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Bibliographic Details
Main Authors:	Xin, Jean Lim, Ng, Siew Imm, Chuah, Francis, Tat, Huei Cham, Rozali, Aifa
Format:	Article
Language:	English
Published:	Emerald 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/89246/ http://psasir.upm.edu.my/id/eprint/89246/1/ETHNIC.pdf

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