How does financial communication affect millennials’ online shares purchase intention?

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How does financial communication affect millennials’ online shares purchase intention?

The main aim of this article is to identify the influence of online financial communication disseminated through social media on brand attitude and the intention of millennials to purchase Shariah-compliant shares in Malaysia. A convenience sampling procedure using online questionnaires was used to...

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Bibliographic Details
Main Authors:	De Costa, Feroz, Aziz, Norzalita, Wan Hussain, Wan Mohd Hirwani, Mohd Hasan, Nurul Ain
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/89210/ http://psasir.upm.edu.my/id/eprint/89210/1/PLS.pdf

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