How cohesive are you in virtual communities?

Although a cohesive society is difficult to maintain, social cohesion is seen as ideal to unite a heterogeneous community. Studies in the past have focused on social cohesion within real life context involving face-to-face encounters, nowadays it was noted that social networking sites (SNS) have a r...

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Main Authors: Sahharon, Hamizah, Bolong, Jusang, Omar, Siti Zobidah, Idris, Khairuddin
Format: Article
Language:English
Published: Human Resource Management Academic Research Society 2020
Online Access:http://psasir.upm.edu.my/id/eprint/89206/
http://psasir.upm.edu.my/id/eprint/89206/1/YOUTH.pdf
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author Sahharon, Hamizah
Bolong, Jusang
Omar, Siti Zobidah
Idris, Khairuddin
author_facet Sahharon, Hamizah
Bolong, Jusang
Omar, Siti Zobidah
Idris, Khairuddin
author_sort Sahharon, Hamizah
building UPM Institutional Repository
collection Online Access
description Although a cohesive society is difficult to maintain, social cohesion is seen as ideal to unite a heterogeneous community. Studies in the past have focused on social cohesion within real life context involving face-to-face encounters, nowadays it was noted that social networking sites (SNS) have a role in determining the level of social cohesion. This study aims to examine the role of SNS in determining the level of social cohesiveness among its virtual youth communities’ members. A total of 600 multiethnic youths in urban and rural areas in Malaysia were selected based on a multi-stage cluster sampling technique. The respondents were asked to state their level of agreement on sense of togetherness, sense of belonging, social trust, and social interaction through a distributed self-administered questionnaire. The results showed that the overall level of social cohesion among virtual youth communities was only moderate and the dimension sense of belonging yielded the highest score. This study implied that SNS are capable of enhancing the level of social cohesion among youths in Malaysia.
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spelling upm-892062021-09-03T21:44:00Z http://psasir.upm.edu.my/id/eprint/89206/ How cohesive are you in virtual communities? Sahharon, Hamizah Bolong, Jusang Omar, Siti Zobidah Idris, Khairuddin Although a cohesive society is difficult to maintain, social cohesion is seen as ideal to unite a heterogeneous community. Studies in the past have focused on social cohesion within real life context involving face-to-face encounters, nowadays it was noted that social networking sites (SNS) have a role in determining the level of social cohesion. This study aims to examine the role of SNS in determining the level of social cohesiveness among its virtual youth communities’ members. A total of 600 multiethnic youths in urban and rural areas in Malaysia were selected based on a multi-stage cluster sampling technique. The respondents were asked to state their level of agreement on sense of togetherness, sense of belonging, social trust, and social interaction through a distributed self-administered questionnaire. The results showed that the overall level of social cohesion among virtual youth communities was only moderate and the dimension sense of belonging yielded the highest score. This study implied that SNS are capable of enhancing the level of social cohesion among youths in Malaysia. Human Resource Management Academic Research Society 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/89206/1/YOUTH.pdf Sahharon, Hamizah and Bolong, Jusang and Omar, Siti Zobidah and Idris, Khairuddin (2020) How cohesive are you in virtual communities? International Journal of Academic Research in Business and Social Sciences, 10 (15). 233 - 252. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/8246/How-Cohesive-are-You-in-Virtual-Communities 10.6007/IJARBSS/v10-i15/8246
spellingShingle Sahharon, Hamizah
Bolong, Jusang
Omar, Siti Zobidah
Idris, Khairuddin
How cohesive are you in virtual communities?
title How cohesive are you in virtual communities?
title_full How cohesive are you in virtual communities?
title_fullStr How cohesive are you in virtual communities?
title_full_unstemmed How cohesive are you in virtual communities?
title_short How cohesive are you in virtual communities?
title_sort how cohesive are you in virtual communities?
url http://psasir.upm.edu.my/id/eprint/89206/
http://psasir.upm.edu.my/id/eprint/89206/
http://psasir.upm.edu.my/id/eprint/89206/
http://psasir.upm.edu.my/id/eprint/89206/1/YOUTH.pdf