Factors leading to online purchase intention on facebook and instagram of generation Z

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Factors leading to online purchase intention on facebook and instagram of generation Z

The purpose of this study is to examine factors leading to online purchase intention on Facebook and Instagram of Generation Z. This study is significant in at least two ways. First, it extends the work. Second, it provides information to organization such as marketers on ways to improve customer of...

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Bibliographic Details
Main Authors:	Mohd Sayadi, Shahirah Amira, Sidek, Shafie, Ismail, Kamarulzaman, Manickiam, Neelamehan, Thanasegaran, Ganesh, Jantan, Amer Hamzah
Format:	Article
Language:	English
Published:	Hampstead Psychological Associates 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88988/ http://psasir.upm.edu.my/id/eprint/88988/1/GEN.pdf

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