Factors influencing the purchase intention of Korean beauty products among Malaysian females

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Factors influencing the purchase intention of Korean beauty products among Malaysian females

The Korean Wave or Hallyu is perceived as mainstream culture today in the 21st century, and it is well-accepted particularly in Asia. Korean entertainment which includes K-pop music, Korean drama series and variety programs have contributed to the immense popularity of the Korean Wave. This has resu...

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Bibliographic Details
Main Authors:	Tan, Day Shin, Thanasegaran, Ganesh, Manickiam, Neelamehan, Sidek, Shafie, Ismail, Kamarulzaman, Jantan, Amer Hamzah
Format:	Article
Language:	English
Published:	Science and Engineering Research Support Society 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88985/ http://psasir.upm.edu.my/id/eprint/88985/1/KOREA.pdf

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