Enhancing customer retention using customer relationship management approach in car loan bussiness

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Enhancing customer retention using customer relationship management approach in car loan bussiness

The objective of this study was to analyse the effects of customer-perceived value, corporate image, and service quality on customer satisfaction, as well as to analyse the direct effect of switching barriers on customer retention, and to analyse the direct and indirect effects of customer satisfact...

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Bibliographic Details
Main Authors:	Simanjuntak, Megawati, Putri, Nadia E., Yulianti, Lilik N., Sabri, Mohamad Fazli
Format:	Article
Language:	English
Published:	Cogent OA 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88820/ http://psasir.upm.edu.my/id/eprint/88820/1/LOAN.pdf

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