Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach

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Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach

Movie trailers are known as tools for selling a movie. The success of a movie is largely attributed to a good trailer presentation. What makes a good movie trailer? What elements are needed to make a good trailer? This paper uncovers the necessary elements of a movie trailer needed to motivate audie...

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Bibliographic Details
Main Authors:	Abu Bakar, Mohd Syuhaidi, Bolong, Jusang, Bidin, Rosmiza, Ayub, Nur Syuhaidah, Jono, Siti Nor Fazira, Mat Shuki, Mohamad Syafiq
Format:	Article
Language:	English
Published:	Asian Scholars Network 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88781/ http://psasir.upm.edu.my/id/eprint/88781/1/ABSTRACT.pdf

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