Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach
Movie trailers are known as tools for selling a movie. The success of a movie is largely attributed to a good trailer presentation. What makes a good movie trailer? What elements are needed to make a good trailer? This paper uncovers the necessary elements of a movie trailer needed to motivate audie...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Scholars Network
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88781/ http://psasir.upm.edu.my/id/eprint/88781/1/ABSTRACT.pdf |
| _version_ | 1848860694732079104 |
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| author | Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Ayub, Nur Syuhaidah Jono, Siti Nor Fazira Mat Shuki, Mohamad Syafiq |
| author_facet | Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Ayub, Nur Syuhaidah Jono, Siti Nor Fazira Mat Shuki, Mohamad Syafiq |
| author_sort | Abu Bakar, Mohd Syuhaidi |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | Movie trailers are known as tools for selling a movie. The success of a movie is largely attributed to a good trailer presentation. What makes a good movie trailer? What elements are needed to make a good trailer? This paper uncovers the necessary elements of a movie trailer needed to motivate audiences to watch a movie in Malaysia. This quantitative study constructed a survey of elements of movie trailers found in the literature. Google Form was distributed to 250 respondents, purposively selected for this stud and data were analyzed using descriptive analysis. The data collected in this study found 7 elements in trailers that have influenced audiences to watch movies in Malaysia, which are – Color, Storylines, scene sequence, three-act structure, director or the production company, cast (actors and actresses); and cinematography. The data obtained can help filmmakers and film marketers in Malaysia to see what element movie trailers can be utilized to help increase their movie sales. |
| first_indexed | 2025-11-15T12:49:19Z |
| format | Article |
| id | upm-88781 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:49:19Z |
| publishDate | 2020 |
| publisher | Asian Scholars Network |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-887812021-11-03T03:55:25Z http://psasir.upm.edu.my/id/eprint/88781/ Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Ayub, Nur Syuhaidah Jono, Siti Nor Fazira Mat Shuki, Mohamad Syafiq Movie trailers are known as tools for selling a movie. The success of a movie is largely attributed to a good trailer presentation. What makes a good movie trailer? What elements are needed to make a good trailer? This paper uncovers the necessary elements of a movie trailer needed to motivate audiences to watch a movie in Malaysia. This quantitative study constructed a survey of elements of movie trailers found in the literature. Google Form was distributed to 250 respondents, purposively selected for this stud and data were analyzed using descriptive analysis. The data collected in this study found 7 elements in trailers that have influenced audiences to watch movies in Malaysia, which are – Color, Storylines, scene sequence, three-act structure, director or the production company, cast (actors and actresses); and cinematography. The data obtained can help filmmakers and film marketers in Malaysia to see what element movie trailers can be utilized to help increase their movie sales. Asian Scholars Network 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88781/1/ABSTRACT.pdf Abu Bakar, Mohd Syuhaidi and Bolong, Jusang and Bidin, Rosmiza and Ayub, Nur Syuhaidah and Jono, Siti Nor Fazira and Mat Shuki, Mohamad Syafiq (2020) Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach. Asian Journal of Arts, Culture and Tourism, 2 (2). pp. 12-18. ISSN 2710-5830 https://myjms.mohe.gov.my/index.php/ajact/article/view/9576 |
| spellingShingle | Abu Bakar, Mohd Syuhaidi Bolong, Jusang Bidin, Rosmiza Ayub, Nur Syuhaidah Jono, Siti Nor Fazira Mat Shuki, Mohamad Syafiq Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach |
| title | Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach |
| title_full | Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach |
| title_fullStr | Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach |
| title_full_unstemmed | Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach |
| title_short | Elements in movie trailers that motivates audience to watch movies in Malaysia: a quantitative approach |
| title_sort | elements in movie trailers that motivates audience to watch movies in malaysia: a quantitative approach |
| url | http://psasir.upm.edu.my/id/eprint/88781/ http://psasir.upm.edu.my/id/eprint/88781/ http://psasir.upm.edu.my/id/eprint/88781/1/ABSTRACT.pdf |