Effect of social media influencers on purchase intentions of Saudi Arabia consumers: instagram as an evaluation tool

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Effect of social media influencers on purchase intentions of Saudi Arabia consumers: instagram as an evaluation tool

The role of Influencer marketing as an emerging marketing form can never be over-emphasize whereby a business is conducted through platforms of social networks such as Twitter, Instagram, WhatsApp, Facebook and many other social media tools as a carrier for social sharing about products or vendors t...

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Bibliographic Details
Main Authors:	Al-Nasser, Asem, Bali Mahomed, Anuar Shah
Format:	Article
Language:	English
Published:	IAEME Publication 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88644/ http://psasir.upm.edu.my/id/eprint/88644/1/ABSTRACT.pdf

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