Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant

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Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant

The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate soc...

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Bibliographic Details
Main Authors:	Han, Heesup, Chua, Bee Lia, Ariza Montes, Antonio, Untaru, Elena Nicoleta
Format:	Article
Language:	English
Published:	Wiley 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88595/ http://psasir.upm.edu.my/id/eprint/88595/1/ABSTRACT.pdf

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