Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant
The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate soc...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2020
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/88595/ http://psasir.upm.edu.my/id/eprint/88595/1/ABSTRACT.pdf |
| _version_ | 1848860652850905088 |
|---|---|
| author | Han, Heesup Chua, Bee Lia Ariza Montes, Antonio Untaru, Elena Nicoleta |
| author_facet | Han, Heesup Chua, Bee Lia Ariza Montes, Antonio Untaru, Elena Nicoleta |
| author_sort | Han, Heesup |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate social responsibility (CSR) and attitude toward the behavior. In addition, the theory was effectively deepened by taking the influence of product type (airline vs. restaurant) into account. The developed conceptual frameworks satisfactorily explained the variance in eco-friendly purchase intention for airline products and for restaurant products, respectively. The mediating effect of attitude, ascribed responsibility, and personal moral norm was uncovered. Additionally, a salient contribution of attitude toward eco-friendly product use in inducing intention for both airline and restaurant groups was found. |
| first_indexed | 2025-11-15T12:48:39Z |
| format | Article |
| id | upm-88595 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:48:39Z |
| publishDate | 2020 |
| publisher | Wiley |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-885952021-12-14T22:34:27Z http://psasir.upm.edu.my/id/eprint/88595/ Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant Han, Heesup Chua, Bee Lia Ariza Montes, Antonio Untaru, Elena Nicoleta The major aim of this research was to develop theoretical frameworks clearly explicating airline and restaurant customers' decision formation for eco-friendly products. Using a quantitative approach, we successfully broadened the norm activation theory by integrating environmental corporate social responsibility (CSR) and attitude toward the behavior. In addition, the theory was effectively deepened by taking the influence of product type (airline vs. restaurant) into account. The developed conceptual frameworks satisfactorily explained the variance in eco-friendly purchase intention for airline products and for restaurant products, respectively. The mediating effect of attitude, ascribed responsibility, and personal moral norm was uncovered. Additionally, a salient contribution of attitude toward eco-friendly product use in inducing intention for both airline and restaurant groups was found. Wiley 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88595/1/ABSTRACT.pdf Han, Heesup and Chua, Bee Lia and Ariza Montes, Antonio and Untaru, Elena Nicoleta (2020) Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant. Corporate Social Responsibility and Environmental Management, 27 (4). 1851 - 1864. ISSN 1535-3958; ESSN: 1535-3966 https://onlinelibrary.wiley.com/doi/abs/10.1002/csr.1931 10.1002/csr.1931 |
| spellingShingle | Han, Heesup Chua, Bee Lia Ariza Montes, Antonio Untaru, Elena Nicoleta Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant |
| title | Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant |
| title_full | Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant |
| title_fullStr | Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant |
| title_full_unstemmed | Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant |
| title_short | Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant |
| title_sort | effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant |
| url | http://psasir.upm.edu.my/id/eprint/88595/ http://psasir.upm.edu.my/id/eprint/88595/ http://psasir.upm.edu.my/id/eprint/88595/ http://psasir.upm.edu.my/id/eprint/88595/1/ABSTRACT.pdf |