Editorial: it will go away!? pandemic crisis and business in Asia
In this Editorial we look into the lessons business in Asia can learn and certain opportunities academics and practitioners can tap into during the COVID-19 pandemic. We also look at some of the plausible things marketers and those who are going into business using online platforms can do during the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asia Business Research Corporation
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88557/ http://psasir.upm.edu.my/id/eprint/88557/1/ABSTRACT.pdf |
| _version_ | 1848860645003362304 |
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| author | Ting, Hiram Ling, Jeffrey Cheah, Jun Hwa |
| author_facet | Ting, Hiram Ling, Jeffrey Cheah, Jun Hwa |
| author_sort | Ting, Hiram |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | In this Editorial we look into the lessons business in Asia can learn and certain opportunities academics and practitioners can tap into during the COVID-19 pandemic. We also look at some of the plausible things marketers and those who are going into business using online platforms can do during the crisis. Given the magnitude of the pandemic, business strategies and activities need to be reconsidered. Although the lessons and approaches presented in the Editorial are not entirely new, especially to those in digital marketing, business technology and innovation, they
have to be evaluated and planned out in a new light. Despite the devastating effect of the crisis, it is hoped that the Editorial will shed some ideas and perpetuate the discourse about the moving forward of business in Asia at these times. |
| first_indexed | 2025-11-15T12:48:31Z |
| format | Article |
| id | upm-88557 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:48:31Z |
| publishDate | 2020 |
| publisher | Asia Business Research Corporation |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-885572021-12-21T07:46:58Z http://psasir.upm.edu.my/id/eprint/88557/ Editorial: it will go away!? pandemic crisis and business in Asia Ting, Hiram Ling, Jeffrey Cheah, Jun Hwa In this Editorial we look into the lessons business in Asia can learn and certain opportunities academics and practitioners can tap into during the COVID-19 pandemic. We also look at some of the plausible things marketers and those who are going into business using online platforms can do during the crisis. Given the magnitude of the pandemic, business strategies and activities need to be reconsidered. Although the lessons and approaches presented in the Editorial are not entirely new, especially to those in digital marketing, business technology and innovation, they have to be evaluated and planned out in a new light. Despite the devastating effect of the crisis, it is hoped that the Editorial will shed some ideas and perpetuate the discourse about the moving forward of business in Asia at these times. Asia Business Research Corporation 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88557/1/ABSTRACT.pdf Ting, Hiram and Ling, Jeffrey and Cheah, Jun Hwa (2020) Editorial: it will go away!? pandemic crisis and business in Asia. Asian Journal of Business Research, 10 (1). pp. 1-7. ISSN 2463-4522; ESSN: 1778-8933 https://magscholar.com/asian-journal-of-business-research/vol-10-issue-1/doi-10-14707-ajbr-200072/ 10.14707/ajbr.190072 |
| spellingShingle | Ting, Hiram Ling, Jeffrey Cheah, Jun Hwa Editorial: it will go away!? pandemic crisis and business in Asia |
| title | Editorial: it will go away!? pandemic crisis and business in Asia |
| title_full | Editorial: it will go away!? pandemic crisis and business in Asia |
| title_fullStr | Editorial: it will go away!? pandemic crisis and business in Asia |
| title_full_unstemmed | Editorial: it will go away!? pandemic crisis and business in Asia |
| title_short | Editorial: it will go away!? pandemic crisis and business in Asia |
| title_sort | editorial: it will go away!? pandemic crisis and business in asia |
| url | http://psasir.upm.edu.my/id/eprint/88557/ http://psasir.upm.edu.my/id/eprint/88557/ http://psasir.upm.edu.my/id/eprint/88557/ http://psasir.upm.edu.my/id/eprint/88557/1/ABSTRACT.pdf |