Eating with a purpose: development and motivators for
consumption of superfood

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Eating with a purpose: development and motivators for consumption of superfood

This research aimed to examine an integrated and modified Health Belief Model by encapsulating the factors influencing consumer likelihood to consume superfoods as adjusted to the Malaysian population. It was conducted in Peninsular Malaysia from May 2019 until October 2019 using a sample size of 1,...

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Bibliographic Details
Main Authors:	Phuah, Kit Teng, Khoong, Tai Wai, Abdullah, Siti Intan Nurdiana Wong, Ow, Mun Waei, Wong, Kelly Kai Seng
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88546/ http://psasir.upm.edu.my/id/eprint/88546/1/ABSTRACT.pdf

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