Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia

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Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia

The franchise industry is one of the most widely recognised business forms promising profitable business ownership. Inherent in the franchise business management is the unique relationship between the entrepreneurs in the franchise business, namely the franchisors and franchisees. It appears that tr...

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Bibliographic Details
Main Authors:	Mohd, Zalena, Mohd Ishan, Zahira
Format:	Article
Language:	English
Published:	Primrose Hall Publishing Group 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88520/ http://psasir.upm.edu.my/id/eprint/88520/1/ABSTRACT.pdf

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