Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia
The franchise industry is one of the most widely recognised business forms promising profitable business ownership. Inherent in the franchise business management is the unique relationship between the entrepreneurs in the franchise business, namely the franchisors and franchisees. It appears that tr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Primrose Hall Publishing Group
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88520/ http://psasir.upm.edu.my/id/eprint/88520/1/ABSTRACT.pdf |
| _version_ | 1848860636640968704 |
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| author | Mohd, Zalena Mohd Ishan, Zahira |
| author_facet | Mohd, Zalena Mohd Ishan, Zahira |
| author_sort | Mohd, Zalena |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | The franchise industry is one of the most widely recognised business forms promising profitable business ownership. Inherent in the franchise business management is the unique relationship between the entrepreneurs in the franchise business, namely the franchisors and franchisees. It appears that trust is the key to the ongoing franchise relationship. Hence this research investigates whether trust mediates the relationship between entrepreneurial capacity and commitment in the franchise industry in Malaysia. This research developed a conceptual model by reviewing the commitment-trust theory and also conducting an extensive literature review. Samples were selected from franchisees who operate their franchise business around Klang Valley area. A total of 291 completed questionnaires were analysed using PLS-SEM. The results identify that relationship has a significant direct effect between entrepreneurial capacity and commitment. The findings also indicate that trust mediates the relationship between entrepreneurial capacity and commitment with partial mediation statistically significant at 0.01. This research’s results are likely to add on and contribute to the literature on the title above. The result also could be agreed by franchisors in defining the commitment amongst the franchisees that can become the prominent contender for the business of franchise. The author claims about this study that it would furnish a significant functional foundation for franchisors in the franchisees’ selection procedure. |
| first_indexed | 2025-11-15T12:48:23Z |
| format | Article |
| id | upm-88520 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:48:23Z |
| publishDate | 2020 |
| publisher | Primrose Hall Publishing Group |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-885202021-12-22T02:36:18Z http://psasir.upm.edu.my/id/eprint/88520/ Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia Mohd, Zalena Mohd Ishan, Zahira The franchise industry is one of the most widely recognised business forms promising profitable business ownership. Inherent in the franchise business management is the unique relationship between the entrepreneurs in the franchise business, namely the franchisors and franchisees. It appears that trust is the key to the ongoing franchise relationship. Hence this research investigates whether trust mediates the relationship between entrepreneurial capacity and commitment in the franchise industry in Malaysia. This research developed a conceptual model by reviewing the commitment-trust theory and also conducting an extensive literature review. Samples were selected from franchisees who operate their franchise business around Klang Valley area. A total of 291 completed questionnaires were analysed using PLS-SEM. The results identify that relationship has a significant direct effect between entrepreneurial capacity and commitment. The findings also indicate that trust mediates the relationship between entrepreneurial capacity and commitment with partial mediation statistically significant at 0.01. This research’s results are likely to add on and contribute to the literature on the title above. The result also could be agreed by franchisors in defining the commitment amongst the franchisees that can become the prominent contender for the business of franchise. The author claims about this study that it would furnish a significant functional foundation for franchisors in the franchisees’ selection procedure. Primrose Hall Publishing Group 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88520/1/ABSTRACT.pdf Mohd, Zalena and Mohd Ishan, Zahira (2020) Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia. International Journal of Innovation, Creativity and Change, 12 (5). 190 - 200. ISSN 2201-1315; ESSN: 2201-1323 https://www.ijicc.net/index.php/volume-12-2020/171-vol-12-iss-5 |
| spellingShingle | Mohd, Zalena Mohd Ishan, Zahira Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia |
| title | Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia |
| title_full | Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia |
| title_fullStr | Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia |
| title_full_unstemmed | Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia |
| title_short | Does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in Malaysia |
| title_sort | does trust mediate the relationship between entrepreneurial capacity and commitment? the perspective of the franchise industry in malaysia |
| url | http://psasir.upm.edu.my/id/eprint/88520/ http://psasir.upm.edu.my/id/eprint/88520/ http://psasir.upm.edu.my/id/eprint/88520/1/ABSTRACT.pdf |