Does it matter where to run? intention to participate in destination marathon

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Does it matter where to run? intention to participate in destination marathon

Purpose: The purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investig...

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Bibliographic Details
Main Authors:	Fam, Kim Shyan, Ting, Hiram, Tan, Kim Lim, Hussain, Kashif, Cheah, Jun Hwa
Format:	Article
Language:	English
Published:	Emerald 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88514/ http://psasir.upm.edu.my/id/eprint/88514/1/ABSTRACT.pdf

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