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Dissatisfaction and profile of dissatisfied consumers: a case study of mobile telecommunication network consumers in Nigeria

This research paper examined the dissatisfaction of Mobile telecommunication network (MTN) consumers in Nigeria. The researchers used expectancy disconfirmation theory (EDT) to argue that with high and prolonged consumer dissatisfaction, educated MTN consumers are prone to exit their service chain f...

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Bibliographic Details
Main Authors:	Chinedu, Anyanwu Hilary, Haron, Sharifah Azizah, Osman, Syuhaily, Hayatu, Hilary Faith
Format:	Article
Language:	English
Published:	Canadian Center of Science and Education 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88489/ http://psasir.upm.edu.my/id/eprint/88489/1/ABSTRACT.pdf

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