Developing an integrative customer satisfaction model: an application of customer experience in Malaysian e-banking services

Developing an integrative customer satisfaction model: an application of customer experience in Malaysian e-banking services

Electronic Banking (e-banking) is referred to e-finance services, provided by the banks in the form of goods or services through electronic delivery systems. The emergence of e-banking since its inception has played a major role in the country’s economic development and boosting customer satisfactio...

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Bibliographic Details
Main Authors: Bashir, Md Abdul, Ali @ Hamid, Mass Hareeza, Akther, Nafiza, Lam, Mun, Mohd Paiz, Nur Ain, Islam, Amirul
Format: Article
Language:English
Published: Science & Engineering Research Support Society 2020
Online Access:http://psasir.upm.edu.my/id/eprint/88409/
http://psasir.upm.edu.my/id/eprint/88409/1/ABSTRACT.pdf

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