Determinants of self-protection practices in online shopping among the students of higher education institutions, Malaysia

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Determinants of self-protection practices in online shopping among the students of higher education institutions, Malaysia

To date, technology has revolutionised consumer shopping experience, whereas the high internet penetration rate recorded in Malaysia causes the local online shopping market landscape to grow rapidly in recent years. Despite the convenience offered by online shopping, it also brings a new emerging ar...

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Bibliographic Details
Main Authors:	Daud, Nurul Atikaf, Muhammad Arif, Afida Mastura, Abu Bakar, Elistina, Osman, Syuhaily
Format:	Article
Language:	English
Published:	Malaysian Consumer and Family Economics Association 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88398/ http://psasir.upm.edu.my/id/eprint/88398/1/ABSTRACT.pdf

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