Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company

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Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company

This study examined the predicting factors of selected facets of RepTrak™ reputation model (products/services, innovation, citizenship, leadership, performance) and corporate reputation of Malaysia Airlines Berhad, from consumers’ perspective. Utilizing the Fombrun’s (2006) RepTrakTM reputation mode...

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Bibliographic Details
Main Authors:	Tay, Su-Lin, Chan, Tak-Jie, Mohd Hassan, Nurul` Ain
Format:	Article
Language:	English
Published:	Human Resource Management Academic Research Society 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88392/ http://psasir.upm.edu.my/id/eprint/88392/1/ABSTRACT.pdf

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