Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company
This study examined the predicting factors of selected facets of RepTrak™ reputation model (products/services, innovation, citizenship, leadership, performance) and corporate reputation of Malaysia Airlines Berhad, from consumers’ perspective. Utilizing the Fombrun’s (2006) RepTrakTM reputation mode...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2020
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| Online Access: | http://psasir.upm.edu.my/id/eprint/88392/ http://psasir.upm.edu.my/id/eprint/88392/1/ABSTRACT.pdf |
| _version_ | 1848860609128431616 |
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| author | Tay, Su-Lin Chan, Tak-Jie Mohd Hassan, Nurul` Ain |
| author_facet | Tay, Su-Lin Chan, Tak-Jie Mohd Hassan, Nurul` Ain |
| author_sort | Tay, Su-Lin |
| building | UPM Institutional Repository |
| collection | Online Access |
| description | This study examined the predicting factors of selected facets of RepTrak™ reputation model (products/services, innovation, citizenship, leadership, performance) and corporate reputation of Malaysia Airlines Berhad, from consumers’ perspective. Utilizing the Fombrun’s (2006) RepTrakTM reputation model, this model served as a guide to the study. Survey questionnaires were used to gather the data, in which the researchers distributed the questionnaires online and in-person to the Malaysia Airlines consumers who had prior encounters with the airline company. A 173 valid responses were yielded as the results. The collected data was then analysed through Pearson’s Product-Moment Correlation and Multiple Regression using Statistical Package for the Social Sciences (SPSS) version 24.0. The findings of the Pearson’s product-moment correlation analysis showed that the associations between product and services, innovation, citizenship, performance, and corporate reputation have a significantly positive moderate relationship. Meanwhile, the correlations between leadership and corporate reputation have a significantly positive high relationship. In addition, multiple regression analysis revealed that products/services, innovation, citizenship, leadership, and performance were the significant predicting variables, which explained 71.9 % of the variance of corporate reputation. Conclusion, limitations, suggestions, and implications of this study were discussed. |
| first_indexed | 2025-11-15T12:47:57Z |
| format | Article |
| id | upm-88392 |
| institution | Universiti Putra Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T12:47:57Z |
| publishDate | 2020 |
| publisher | Human Resource Management Academic Research Society |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | upm-883922021-12-29T03:18:01Z http://psasir.upm.edu.my/id/eprint/88392/ Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company Tay, Su-Lin Chan, Tak-Jie Mohd Hassan, Nurul` Ain This study examined the predicting factors of selected facets of RepTrak™ reputation model (products/services, innovation, citizenship, leadership, performance) and corporate reputation of Malaysia Airlines Berhad, from consumers’ perspective. Utilizing the Fombrun’s (2006) RepTrakTM reputation model, this model served as a guide to the study. Survey questionnaires were used to gather the data, in which the researchers distributed the questionnaires online and in-person to the Malaysia Airlines consumers who had prior encounters with the airline company. A 173 valid responses were yielded as the results. The collected data was then analysed through Pearson’s Product-Moment Correlation and Multiple Regression using Statistical Package for the Social Sciences (SPSS) version 24.0. The findings of the Pearson’s product-moment correlation analysis showed that the associations between product and services, innovation, citizenship, performance, and corporate reputation have a significantly positive moderate relationship. Meanwhile, the correlations between leadership and corporate reputation have a significantly positive high relationship. In addition, multiple regression analysis revealed that products/services, innovation, citizenship, leadership, and performance were the significant predicting variables, which explained 71.9 % of the variance of corporate reputation. Conclusion, limitations, suggestions, and implications of this study were discussed. Human Resource Management Academic Research Society 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88392/1/ABSTRACT.pdf Tay, Su-Lin and Chan, Tak-Jie and Mohd Hassan, Nurul` Ain (2020) Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company. International Journal of Academic Research in Business and Social Sciences, 10 (11). 756 - 770. ISSN 2222-6990 https://hrmars.com/papers/detail/IJARBSS/7972/Determinants-of-Corporate-Reputation-A-Study-of-Consumers-Perspective-of-Malaysian-Aviation-Company 10.6007/IJARBSS/v10-i11/7972 |
| spellingShingle | Tay, Su-Lin Chan, Tak-Jie Mohd Hassan, Nurul` Ain Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company |
| title | Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company |
| title_full | Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company |
| title_fullStr | Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company |
| title_full_unstemmed | Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company |
| title_short | Determinants of corporate reputation: a study of consumers’ perspective of Malaysian Aviation Company |
| title_sort | determinants of corporate reputation: a study of consumers’ perspective of malaysian aviation company |
| url | http://psasir.upm.edu.my/id/eprint/88392/ http://psasir.upm.edu.my/id/eprint/88392/ http://psasir.upm.edu.my/id/eprint/88392/ http://psasir.upm.edu.my/id/eprint/88392/1/ABSTRACT.pdf |