Decision-making analysis using arduino-based Electroencephalography (EEG): an exploratory study for marketing strategy

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Decision-making analysis using arduino-based Electroencephalography (EEG): an exploratory study for marketing strategy

Business technology has brought conventional marketing methods to the next level. These emerging integrated technologies has contributed to the growth and understanding of the consumer decision making process. Several studies have attempted to evaluate media content, especially on video advertising...

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Bibliographic Details
Main Authors:	Yazid, Ahmad Faiz, Mohd, Siti Munirah, Ali Khan, Abdul Razzak Khan Rustum, Kamarudin, Shafinah, Mohamad Jan, Nurhidaya
Format:	Article
Language:	English
Published:	The Science and Information 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88346/ http://psasir.upm.edu.my/id/eprint/88346/1/ABSTRACT.pdf

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