Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions

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Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions

This study investigated restaurant customers’ perceived importance of key factors in accordance with dining occasions and restaurant segments. Our investigation into restaurant selection and situational factors present two types of empirical evidence regarding customers’ choice of restaurant. First,...

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Bibliographic Details
Main Authors:	Chua, Bee Lia, Ab Karim, Muhammad Shahrim, Lee, Sanghyeop, Han, Heesup
Format:	Article
Language:	English
Published:	Multidisciplinary Digital Publishing Institute 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88330/ http://psasir.upm.edu.my/id/eprint/88330/1/ABSTRACT.pdf

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