Cultural similarity effect on the relationship quality between exporters and intermediaries and export performance of SMEs

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Cultural similarity effect on the relationship quality between exporters and intermediaries and export performance of SMEs

Quality is a crucial component for developing a relationship between SME exporters and exporter intermediaries. The key role that quality plays in enhancing the performance of SMEs in foreign markets has been highlighted. Additionally, in order to support the development of such a relationship, cult...

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Bibliographic Details
Main Authors:	Hamir Basah, Norliza, Ng, Siew Imm, Ho, Jo Ann, Raja Yusof, Raja Nerina
Format:	Article
Language:	English
Published:	Universiti Malaysia Sarawak 2020
Online Access:	http://psasir.upm.edu.my/id/eprint/88321/ http://psasir.upm.edu.my/id/eprint/88321/1/ABSTRACT.pdf

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