Creating new values for children’s luggage using Kansei Engineering methodology

The popularity of parent-child travel cannot drive the sales of children’s luggage well. This is because the design of current children’s luggage cannot satisfy the expectations of parents. Products with novelty and versatility are more likely to appeal to consumers and meet consumers’ needs in purs...

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Main Authors: Wang, Mingrun, Shaari, Nazlina, Yan, He
Format: Article
Language:English
Published: Springer 2020
Online Access:http://psasir.upm.edu.my/id/eprint/88299/
http://psasir.upm.edu.my/id/eprint/88299/1/ABSTRACT.pdf
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author Wang, Mingrun
Shaari, Nazlina
Yan, He
author_facet Wang, Mingrun
Shaari, Nazlina
Yan, He
author_sort Wang, Mingrun
building UPM Institutional Repository
collection Online Access
description The popularity of parent-child travel cannot drive the sales of children’s luggage well. This is because the design of current children’s luggage cannot satisfy the expectations of parents. Products with novelty and versatility are more likely to appeal to consumers and meet consumers’ needs in pursuit of high quality of life. Therefore, new values need to be created for children’s luggage to increase its competitive advantage. However, the methods for creating values for a new product are still lacking. To support the sales of children’s luggage and its industrial development, this study aims to show the way the Kansei Engineering methodology targets children’s luggage to create new values in a new perspective. A total number of 26 new values of children’s luggage were selected for evaluation. The framework of creating values for new children’s luggage in this study can improve the attractiveness of a product. Consequently, the children’s luggage as well as other kinds of products that are facing elimination can have a chance of development.
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institution Universiti Putra Malaysia
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spelling upm-882992022-11-24T02:03:42Z http://psasir.upm.edu.my/id/eprint/88299/ Creating new values for children’s luggage using Kansei Engineering methodology Wang, Mingrun Shaari, Nazlina Yan, He The popularity of parent-child travel cannot drive the sales of children’s luggage well. This is because the design of current children’s luggage cannot satisfy the expectations of parents. Products with novelty and versatility are more likely to appeal to consumers and meet consumers’ needs in pursuit of high quality of life. Therefore, new values need to be created for children’s luggage to increase its competitive advantage. However, the methods for creating values for a new product are still lacking. To support the sales of children’s luggage and its industrial development, this study aims to show the way the Kansei Engineering methodology targets children’s luggage to create new values in a new perspective. A total number of 26 new values of children’s luggage were selected for evaluation. The framework of creating values for new children’s luggage in this study can improve the attractiveness of a product. Consequently, the children’s luggage as well as other kinds of products that are facing elimination can have a chance of development. Springer 2020 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/88299/1/ABSTRACT.pdf Wang, Mingrun and Shaari, Nazlina and Yan, He (2020) Creating new values for children’s luggage using Kansei Engineering methodology. Advances in Intelligent Systems and Computing, 1256. 203 - 213. ISSN 2194-5357 https://link.springer.com/chapter/10.1007/978-981-15-7801-4_21 10.1007/978-981-15-7801-4_21
spellingShingle Wang, Mingrun
Shaari, Nazlina
Yan, He
Creating new values for children’s luggage using Kansei Engineering methodology
title Creating new values for children’s luggage using Kansei Engineering methodology
title_full Creating new values for children’s luggage using Kansei Engineering methodology
title_fullStr Creating new values for children’s luggage using Kansei Engineering methodology
title_full_unstemmed Creating new values for children’s luggage using Kansei Engineering methodology
title_short Creating new values for children’s luggage using Kansei Engineering methodology
title_sort creating new values for children’s luggage using kansei engineering methodology
url http://psasir.upm.edu.my/id/eprint/88299/
http://psasir.upm.edu.my/id/eprint/88299/
http://psasir.upm.edu.my/id/eprint/88299/
http://psasir.upm.edu.my/id/eprint/88299/1/ABSTRACT.pdf